On March 28, 2017, it was announced that Nathan's Famous had reached a sponsorship deal with Major League Baseball, allowing the company to market itself as the official hot dog brand of the league. The company also owns the exclusive co-branding rights to the Arthur Treacher's Fish and Chips chain. International master franchise agreements were signed ( circa 2006) with Egypt and Israel. One unit was lost due to the collapse of Two World Trade Center in the 9/11 attacks. In the 1990s, the company acquired Kenny Rogers Roasters and Miami Subs Grill, both of which were later divested.ДЄs of SeptemberВ 2001, the company consisted of 24 company-owned units, 380 franchised or licensed units and more than 1,400 stores in 50 states, Guam, the District of Columbia and 17 foreign countries, including Kandahar Airfield, Afghanistan. ДЄll locations were sold by the Handwerker family to a group of private investors in 1987, at which point Nathan's was franchised and a great number of establishments were opened around New York City and beyond. Murray Handwerker was named the president of Nathan's Famous in 1968, the year the company went public. A second branch on Long Beach Road in Oceanside, New York, opened in 1959, and another debuted in Yonkers, New York, in 1965. The expansion of the chain was overseen by Nathan Handwerker's son, Murray Handwerker. At a time when food regulation was in its infancy and the pedigree of the hot dog particularly suspect, Handwerker ensured that men wearing surgeon's smocks were seen eating at his stand to reassure potential customers. Handwerker undercut Feltman's by charging five cents for a hot dog when his former employer was charging 10 cents. Nathan and Ida spent their life savings of $300 (worth about $7,000 as of May 2018, accounting for inflation) to begin the business. By one account, he was encouraged by singing waiters Eddie Cantor and Jimmy Durante to go into business in competition with Feltman's as United Press International noted in 1974, 'There are many stories about Nathan and how the business began, but this is the way he told it.' The company's official history does not mention the future stars' encouragement. Jewish- Polish immigrant Handwerker arrived in New York City in 1912 and soon found work at the Coney Island, Brooklyn, restaurant Feltman's German Gardens. Ida created the hot dog recipe they used, and Ida's grandmother created the secret spice recipe. Nathan's began as a nickel hot dog stand in Coney Island in 1916 and bears the name of co-founder Nathan Handwerker (JвЂ“ March 24, 1974), who started the business with his wife, Ida Handwerker, nГ©e Greenwald.

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